The brief

Aiori Co wanted a breif intro to multiple sets and collection for fall

The cut

The rhythm is built on leaning towards the model — every location enters mid-motion, nothing establishes. The master runs under 30 secs, 3 different sets in a cutdown.

The grade

Every city graded to the same warm base, so 3 locations read as one brand. No teal, no postcard look.

The result

Four cutdowns carried the campaign across three looks. The hero film doubled the previous campaign’s completion rate.